Privacy Policy

We use the information we collect for the following purposes: to operate, maintain, and improve our website; to respond to your inquiries and contact form submissions; to analyze website traffic and user behavior to improve content and user experience; to personalize your experience on our site; to comply with legal obligations and enforce our terms; and to detect and prevent fraud or technical issues.

We do not sell your personal information to third parties. We do not use your data for purposes beyond those described in this policy without your consent.

Our website uses the following types of cookies:

Essential Cookies: Necessary for the website to function properly, including session management and security features. These cannot be disabled.

Analytics Cookies: We use Google Analytics to understand how visitors interact with our website. These cookies collect information about page views, traffic sources, and user behavior in an aggregated, anonymous form.

Affiliate Cookies: When you click on Amazon affiliate links on our website, Amazon may place cookies on your device to track purchases and attribute commissions. These cookies are governed by Amazon’s privacy policy.

Advertising Cookies: Third-party advertising networks may use cookies to serve relevant advertisements. You can opt out of personalized advertising through industry tools like the Digital Advertising Alliance’s opt-out page.

We may share your information in the following circumstances:

Service Providers: We may share data with trusted third-party service providers who assist in operating our website, including hosting providers, analytics platforms (such as Google Analytics), and email service providers. These providers are contractually obligated to protect your data.

Affiliate Partners: When you click on affiliate links, you are directed to Amazon.com, which has its own privacy policy governing data collection during the purchase process.

Legal Requirements: We may disclose your information when required by law, court order, or governmental authority, or when necessary to protect our rights, safety, or property.

Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction.

We implement commercially reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption for data in transit, secure hosting infrastructure, regular security assessments, and access controls for personnel. However, no method of internet transmission or electronic storage is 100% secure, and we cannot guarantee absolute security.

General Rights (All Users)

You have the right to: access the personal information we hold about you; request correction of inaccurate data; request deletion of your personal data; opt out of marketing communications; and withdraw consent at any time where processing is based on consent.

European Economic Area (GDPR)

If you are located in the European Economic Area, you have additional rights under the General Data Protection Regulation, including the right to data portability, the right to restrict processing, and the right to lodge a complaint with a supervisory authority. Our legal basis for processing your data includes legitimate interest, consent, and contractual necessity.

California Residents (CCPA/CPRA)

If you are a California resident, you have the right under the California Consumer Privacy Act and California Privacy Rights Act to: know what personal information we collect, use, and disclose; request deletion of your personal information; opt out of the sale or sharing of personal information (we do not sell personal information); and exercise these rights without discrimination. To exercise your rights, contact us at hello@empyreclothes.com.

Other U.S. State Privacy Laws

Residents of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and other states with comprehensive privacy laws may have additional rights regarding their personal information, including access, correction, deletion, and opt-out rights. Contact us to exercise these rights.

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal data from a child under 13 without parental consent, we will take steps to delete that information promptly. If you believe we have collected information from a child under 13, please contact us at hello@empyreclothes.com.

Our website contains links to third-party websites, including Amazon.com. This Privacy Policy applies only to empyreclothes.com. We are not responsible for the privacy practices of third-party websites. We encourage you to review the privacy policies of any external websites you visit through links on our site.

Some web browsers transmit “Do Not Track” (DNT) signals to websites. There is currently no uniform standard for interpreting DNT signals. Our website does not currently respond to DNT signals, but we respect your privacy choices and encourage you to use browser-level controls to manage tracking preferences.

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Contact form submissions are retained for up to 24 months. Analytics data is retained according to our analytics provider’s standard retention periods. When data is no longer needed, it is securely deleted or anonymized.

Our website is operated in the United States. If you access our site from outside the United States, your information may be transferred to, stored, and processed in the United States where data protection laws may differ from those in your jurisdiction. By using our website, you consent to the transfer of your information to the United States.

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or industry standards. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes acceptance of the revised policy.